In the final section of that infographic, I listed blogs, websites, and newsletters as useful vehicles. These are important educational and marketing tools. But there are more ways that lawyers can describe core law concepts to members of the public. Actual and potential clients will also appreciate having substantive law and procedure explained to them in brief, easily digestible, and visually appealing formats like single-page handouts, booklets, and e-books -- to name a few.
In much-earlier posts, I introduced the neuroscience behind why information presented as combinations of text and graphics is more easily accepted, understood, and retained by lay readers. See "Infographics for the Legal Profession, Parts I-III."
This infographic on partnerships has the necessary elements: graphics and simple text combined in a relatively short visual that tackles a single, introductory concept. Unlike many infographics, it is not overly long or loaded up with massive amounts of information. As an infographic designer, I understand the desire to create a fabulous, complex design -- but that kind of overload defeats the purpose of catching a reader's attention and holding it briefly to convey a simple message.
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